Font board

I have gave an example of 13 different font types, however I know I want a clean spaced out font not bold or interesting just very simple. Because my magazine is majorly aimed at women this will give them a sense of classiness. However I do want it to still be eye catching and attract the audience.

Colour chart

I have picked 4 different sets of colours that I am possibly going to use for my music magazine. The first set of 4 colours are very bright compared to all the other sets, bright simple colours such as blue and green can make the magazine bright but also very plain at the same and that's what I'm aiming to achieve. My favourite set of colours is the top right one. I think the colours go well together and show the classiness I want for my magazine as it is mostly aimed at women. They’re also very simple colours and the burgundy will make the font stand out and make it eye catching for the reader.

Advertisement brands

Most of the brands that i have picked are clothes/make up brands as that is what women are insterested in reading mostly. There is a range of expensive and low cost brands as women always like a good bargain.

Target Audience

My magazine is aimed at a feminine audience aged between from 16-25 years old. These are women that like to take care of themselves and enjoy going to festivals as they are still young. Most of these women will have jobs therefore they can afford some expensive products but mostly go to high street shops. They like to be on trend and be very girly. They listen to acoustic/indie music. This magazine will attract a mass audince as it covers a lot of different topics.

Full Magazine Analysis

For my full magazine analysis I will be writing about Kerrang. Kerrang has over 30 years of heritage and it’s the biggest music weekly in the world. It researches more young readers than any other music magazine. Having a younger profile is a big advantage as traditionally this age group is elusive and expensive to reach. The Kerrang readership is 345,000. The mean age of the reader is 25 years old. Kerrang is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour and K! Podcasts. Kerrang is mostly rock genre. Kerrang readers are the heaviest music consumers over 6 albums per month on average and 8 times more likely to spend over £200 a year on albums. They are also 5.5 more likely to attend a rock gig. James McMahon was voted editor of the year at the record of the day music journalism and PR awards 2012.

The Kerrang reader is roughly 25 years old, loves rock music, listens to music very often, attends gigs regularly, likes to play instruments, likes to be independent, the music he listens to influences the way he dresses. The way he looks and the clothes he wears are integral to communicating ‘his identity’ to the world. Kerrang is partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter to win a recording deal with Search & Destroy Records. Kerrang scores 69% for influence VS Bauer ACT tracker: 15-40. Consumer brands that have used Kerrang in the last 12 months include LG, Orange and national express.  One of Kerrang's case studies was Biffy Clyro EP. Kerrang negotiated a free exclusive Biffy Clyro EP download cover mount with all 12,000 downloads being redeemed on the first day.

Kerrang brand extensions are Download festival as Kerrang is the official media partner with Download festival. It has exclusive media coverage. Also Kerrang radio has 1.3 million listeners; it’s the biggest commercial radio station outside London. There is also Kerrang TV. It attracts 1.6 million viewers every month and 730,000 are adults aged 16-34 years of age. It has 175,000 unique users, 450,000 page impressions, 307,244 twitter followers and 291,720 Facebook fans. This signifies that Kerrang attracts a mass audience.

The advertising rates for Kerrang are also very expensive as it attracts a wide range of readers. For example the display would cost: Full Page Fh £3,025

Full Page roP £2,750

halF Page £1,512

iBc/ oBc £3,575

DPs Fh £5,748

DPs roP £5,225

Kerrang also works with Bauer media group, one of the biggest organisations in the media industry. 

Magazine Feature Page Analysis

florence-and-the-machine-double-page-spread, a photo by carolinablog23 on Flickr.

Magazine Feature Page Analysis

Magazine feature page, a photo by carolinablog23 on Flickr.

Contents Magazine Analysis

07_91_Elle_magazine_contents_page, a photo by carolinablog23 on Flickr.

Contents Magazine Analysis

q_contents, a photo by carolinablog23 on Flickr.

Rolling Stones Magazine Front Cover Analysis

britneycover, a photo by carolinablog23 on Flickr.

Billboard Magazine Front Cover Analysis

001_BB_0605, a photo by carolinablog23 on Flickr.

Kerrang Magazine Front Cover Analysis

kerrang, a photo by carolinablog23 on Flickr.

Contents page

College magazine front cover

Audience research analysis

Magazine questionnaire analysis

We created a questionnaire to gather information about what our audience would like to see in our college magazine. 45% of the people we asked were males the rest 55% were females. 95% said they didn't read the college magazine. This means the product doesn't work for its purpose or target audience. 55% of the audience want a monthly college magazine, but only half of the people would pay 50p maximum for it. 80%of these people would be more inclined to buy the magazine if it had freebies included. The majority said they would like to see fashion, study tips, music, jobs and food in the magazine. 60% of our audience would like to see an image of a person on the front cover this would persuade and attract them to buy the magazine. The main colours picked by the audience for the magazine were blue, yellow, red, black, white and green. 50% said they would be interested to contribute to their college magazine. 65% people said an online version would be helpful and they would use it. I will now gather all this information and make my own magazine that will attract my target audience as this is what they've asked for. 

Questionnaire

Questionnaire

1.      Are you?

Male/ Female/ Other

2.      Do you read the college magazine?

Yes / No

3.      How often would you like a college magazine published?

Weekly / Fortnight / Monthly / Half Term / Every Term

4.      Would you be prepared to pay for a college magazine? If so how much…

Nothing / 50p / £1 / £2

5.      Would you be more incline to buy the magazine if it offers freebees and discount?

Yes / No

6.      What would you like to see in your college magazine?

Fashion/ Sport / Jobs / Music /Finance / Study Tips / Problem Page / Review page / Food / Other

7.      What type of imagine on the front cover would attract you to the magazine?

People / Technology / Nature / Students Work

8.      What colour scheme would attract you to the magazine?

Suggest 3 colours here…………………………………………………………………………………………… 

9.     Would you be interested in contributing to the magazine?

Yes / No

10.  Would you like an online version?

Yes / No

College magazine analysis

Magazine analysis

The masthead is always at the top of the magazine so the buyer can spot it easily. It’s normally bold and bright so it’s eye catching. It normally also relates to the magazine type and what target audience it attracts.

The selling line is what persuades the costumer to buy it, it’s generally something catchy and that the costumer can remember. However the selling line is a lot smaller than the masthead because it’s not as important.

The dateline is a must in a magazine cover so you know what week it was issued.

The main image in this magazine is a boy at college smiling. He looks happy that suggest that he likes his college. Also he’s holding a few books to show that he’s hard working. The cross necklace signifies peace and religion therefore the magazine designer wants to make this boy seem nice and genuine, also very hard working. 

The colours used in this ‘college’ magazine are bright. They've used yellow which is a very eye catching colour also they've used a splash of pink in an important part of the magazine to make that bit stand out more than the rest. The background colour of the magazine is black but however it does not blend with any of the cover lines or other information on the cover as the font is in white and yellow. 

Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?