Audience research analysis

Magazine questionnaire analysis

We created a questionnaire to gather information about what our audience would like to see in our college magazine. 45% of the people we asked were males the rest 55% were females. 95% said they didn't read the college magazine. This means the product doesn't work for its purpose or target audience. 55% of the audience want a monthly college magazine, but only half of the people would pay 50p maximum for it. 80%of these people would be more inclined to buy the magazine if it had freebies included. The majority said they would like to see fashion, study tips, music, jobs and food in the magazine. 60% of our audience would like to see an image of a person on the front cover this would persuade and attract them to buy the magazine. The main colours picked by the audience for the magazine were blue, yellow, red, black, white and green. 50% said they would be interested to contribute to their college magazine. 65% people said an online version would be helpful and they would use it. I will now gather all this information and make my own magazine that will attract my target audience as this is what they've asked for.