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Audience research analysis
Magazine
questionnaire analysis
We created a questionnaire to gather information about what
our audience would like to see in our college magazine. 45% of the people we
asked were males the rest 55% were females. 95% said they didn't read the
college magazine. This means the product doesn't work for its purpose or target
audience. 55% of the audience want a monthly college magazine, but only half of
the people would pay 50p maximum for it. 80%of these people would be more
inclined to buy the magazine if it had freebies included. The majority said
they would like to see fashion, study tips, music, jobs and food in the
magazine. 60% of our audience would like to see an image of a person on the
front cover this would persuade and attract them to buy the magazine. The main
colours picked by the audience for the magazine were blue, yellow, red, black,
white and green. 50% said they would be interested to contribute to their
college magazine. 65% people said an online version would be helpful and they
would use it. I will now gather all this information and make my own magazine
that will attract my target audience as this is what they've asked for.
Questionnaire
Questionnaire
1. Are you?
Male/ Female/ Other
2. Do you read the college magazine?
Yes / No
3. How often would you like a college magazine
published?
Weekly / Fortnight / Monthly / Half Term /
Every Term
4. Would you be prepared to pay for a college
magazine? If so how much…
Nothing / 50p / £1 / £2
5. Would you be more incline to buy the magazine
if it offers freebees and discount?
Yes / No
6. What would you like to see in your college
magazine?
Fashion/ Sport / Jobs / Music /Finance / Study
Tips / Problem Page / Review page / Food / Other
7. What type of imagine on the front cover would
attract you to the magazine?
People / Technology / Nature / Students Work
8. What colour scheme would attract you to the
magazine?
Suggest
3 colours here……………………………………………………………………………………………
9. Would you be interested in contributing to the
magazine?
Yes / No
10. Would you like an online version?
Yes / No
College magazine analysis
Magazine
analysis
The masthead is always at the top of the magazine so the
buyer can spot it easily. It’s normally bold and bright so it’s eye catching.
It normally also relates to the magazine type and what target audience it
attracts.
The selling line is what persuades the costumer to buy it,
it’s generally something catchy and that the costumer can remember. However the
selling line is a lot smaller than the masthead because it’s not as important.
The dateline is a must in a magazine cover so you know what
week it was issued.
The main image in this magazine is a boy at college smiling.
He looks happy that suggest that he likes his college. Also he’s holding a few
books to show that he’s hard working. The cross necklace signifies peace and
religion therefore the magazine designer wants to make this boy seem nice and
genuine, also very hard working.
The colours used in this ‘college’ magazine are bright.
They've used yellow which is a very eye catching colour also they've used a
splash of pink in an important part of the magazine to make that bit stand out
more than the rest. The background colour of the magazine is black but however
it does not blend with any of the cover lines or other information on the cover
as the font is in white and yellow.
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